About
For many, this website is the first touchpoint with our organization.
To make the best possible impression, the design must be intuitive, cohesive, and aligned with our brand identity.
From structuring navigation and shaping content blocks to designing headers and eye-catching hero sections, this guide outlines key principles to maintain a strong and unified digital presence. Following these standards ensures that the website is engaging, accessible, and user-focused.
In this section, you’ll find everything you need to create a well-designed site — from layout and responsiveness to visual consistency and seamless user journeys.
Logo & Raven Dave Seymour
The original logo was designed by Raven Dave Seymour.
The Tk̓emlúps te Secwépemc logo is a vectorized adaptation of an original painting by prolific Secwépemc artist “Raven” Dave Seymour (1948-2012), with only slight adjustments made to suit its role as a logo. The logo depicts the profile of a Secwépemc man surrounded by rivers, Coyote Rock, spelqwéqs (bald eagle), tsq̓ ellp (fir tree), ts’i7 (deer), sqlélten (salmon), and Mt. Paul, all imbued with rich cultural significance.
Raven Dave gifted the artwork to Tk̓emlúps te Secwépemc specifically for use as a logo. While it contains powerful cultural imagery, he intentionally refrained from attributing specific meanings or symbolism, leaving its interpretation open to each viewer. This approach allows the logo to resonate personally while remaining deeply rooted in Secwépemc heritage.
Raven Dave passed away in 2012 shortly after creating the logo for Tk̓emlúps te Secwépemc. The artistic legacy he leaves behind is a testament to the beauty he saw in the world and, more importantly, the depth of his heart. His unique painting style effortlessly captured the essence of the Tk̓emlúps Nation and resonated far beyond, earning international acclaim.
He will forever inspire the future generations with the lasting imprint his legacy has left behind.
Logo Fonts
- Primary typeface
- Primary typeface
Body Text Font
Archivo has been chosen as a body text font for its clean, modern design and attention to detail, particularly in the accents (such as apostrophes). These details reflect our brand’s identity and create consistency across all text.
Colour Palette
Our colour palette for logo usage is thoughtfully designed to embody the identity and values of Tk̓emlúps te Secwépemc. Each colour reflects our cultural heritage and community spirit, enhancing the logo’s visibility while ensuring a cohesive brand identity. By using this palette, we reinforce our commitment to our traditions and create a strong connection with our audience.
Stay Connected!
Tk̓emlúps te Secwépemc is committed to keeping our membership informed and connected. Explore our digital platforms, including social media channels, the weekly Community Bulletin, our custom communication app, and text service - all designed to help you stay engaged with community news, events, and updates.
